Informational Interview Questions to Ask (and Avoid)
25 questions to ask in an informational interview, plus the questions that make you look unprepared.
Definition
An informational interview is a 20 to 30 minute conversation with a working professional to learn about a role, company, or industry. There is no job opening attached; the goal is research and relationship-building. According to U.S. Bureau of Labor Statistics, more than 70% of professional roles are filled through network rather than open application, and the informational interview is the most repeatable way to enter that pipeline. Pair it with deep company research for maximum signal.
Why It Matters in Interviews
Most candidates waste informational interviews by asking questions they could have Googled, then making an awkward ask for a referral. Done well, an informational generates either a referral, a future intro, or a sharp insight that powers a later application. The win rate is roughly 1 in 4 informational chats producing a real career-altering outcome; the difference is question quality. Use the same prep discipline you would for questions to ask the interviewer.
How to Use It
Structure the call in three parts. First 5 minutes: thank them, restate why you reached out specifically. Middle 15 minutes: 4 to 5 high-quality questions about their path, day-to-day, and the unwritten rules of the role. Last 5 minutes: ask who else they would suggest you talk to, then offer something back (an article they would find useful, an intro, a public note about their work). Never ask for a referral on the first call.
Example
Strong question: "What does a great first 90 days look like in this role, versus an average one?" Weak question: "What does your company do?" Strong: "If you were starting in this role today, what would you skip from your own ramp?" Weak: "Can I send you my resume for the open PM role?"
Quick Tips
- Cap the call at 25 minutes; respecting time creates a second conversation.
- Send a 3-sentence thank-you within 24 hours, with one specific takeaway.
- Always ask "who else would you suggest I talk to"; this compounds.
- Never ask for a referral on call 1; that is what call 2 is for.
FAQ
How do I find people for informational interviews?
LinkedIn alumni search filtered by your school plus the target company is the highest hit-rate channel.
What is a reasonable response rate?
15 to 25% reply rate is normal for warm cold outreach; under 10% means your message needs a rewrite.
Is it ok to record the call?
Only with explicit permission. Most professionals will say no; take written notes instead.